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MOTIVATING THE WORKFORCE
Delivering a good performance at work has been shown to be a function of
ability, experience, reward and, above all, motivation. We are purposive
beings and we continually select goals which are important to us and seek
to achieve them. It is this goal-directed activity we call motivation.
Given the importance of employees as an organisational resource, it is
obviously crucial that managers should understand the nature of motivation
so that they can better manage those forces, both internal and external to
individuals, that lead some to apply only minimal effort to their work
tasks while others expend much greater effort and consequently are much
more productive.
However, motivation is a very complex subject, influenced by many
variables. There is no one answer to what motivates people to work
well but rather a number of sometimes competing theories, each subject to
varying degrees of criticism. Collectively, however, these theories
provide a valuable basis for study and discussion and a fund of ideas.
Mullins (1993) argues that it is up to managers to judge their relevance
and how they might be drawn upon and applied in their particular work
situations.
By the end of this course, you should be able to:
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define
motivation and explain the importance to managers of
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understanding
it.
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explain how
motivation theories are classified into content theories and process
theories.
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describe the
nature of human needs.
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explain
Taylorism and its motivational implications.
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understand
the motivational implications of the Hawthorne experiments.
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appreciate
Maslow’s hierarchy of needs and its motivational implications.
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set out
Alderfer’s ERG theory and its motivational implications.
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explain
Herzberg’s two-factor theory and its motivational implications.
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describe
expectancy theory and its motivational implications.
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understand
equity theory and its motivational implications.
Course Content
Introduction
Objectives
Section 1 Motivation Theories
Content and process theories: the distinction
Content theories: nature of human
needs
The work of Taylor
Motivational implications of Taylorism
Motivation theory and the Hawthorne
experiments
Management implications of the Hawthorne
studies
Section 2 Maslow’s Hierarchy of Needs
Problems with
Maslow’s theory
Motivational implications of Maslow’s theory
Alderfer’s ERG
theory
Section 3
Herzberg and Motivation
The work of Herzberg
Criticisms of the two-factor approach
Implications of Herzberg’s theory of motivation
Section 4 Process Theories of Motivation
Process theories
Expectancy theory
Hackman and Oldham model of job
enrichment
Equity theory
Summary
Tutor-marked Question Paper
Qualification:
Certificate of Completion in Motivating The Workforce
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