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MOTIVATING THE WORKFORCE

Delivering a good performance at work has been shown to be a function of ability, experience, reward and, above all, motivation. We are purposive beings and we continually select goals which are important to us and seek to achieve them. It is this goal-directed activity we call motivation. Given the importance of employees as an organisational resource, it is obviously crucial that managers should understand the nature of motivation so that they can better manage those forces, both internal and external to individuals, that lead some to apply only minimal effort to their work tasks while others expend much greater effort and consequently are much more productive.

However, motivation is a very complex subject, influenced by many variables. There is no one answer to what motivates people to work well but rather a number of sometimes competing theories, each subject to varying degrees of criticism. Collectively, however, these theories provide a valuable basis for study and discussion and a fund of ideas. Mullins (1993) argues that it is up to managers to judge their relevance and how they might be drawn upon and applied in their particular work situations.

By the end of this course, you should be able to:

  • define motivation and explain the importance to managers of
     

  • understanding it.
     

  • explain how motivation theories are classified into content theories and process theories.
     

  • describe the nature of human needs.
     

  • explain Taylorism and its motivational implications.
     

  • understand the motivational implications of the Hawthorne experiments.
     

  • appreciate Maslow’s hierarchy of needs and its motivational implications.
     

  • set out Alderfer’s ERG theory and its motivational implications.
     

  • explain Herzberg’s two-factor theory and its motivational implications.
     

  • describe expectancy theory and its motivational implications.
     

  • understand equity theory and its motivational implications. 

Course Content

Introduction


Objectives

 

Section 1 Motivation Theories
Content and process theories: the distinction
Content theories: nature of human needs
The work of Taylor
Motivational implications of Taylorism
Motivation theory and the Hawthorne experiments
Management implications of the Hawthorne studies

Section 2 Maslow’s Hierarchy of Needs
Problems with Maslow’s theory
Motivational implications of Maslow’s theory
Alderfer’s ERG theory

Section 3 Herzberg and Motivation
The work of Herzberg
Criticisms of the two-factor approach

Implications of Herzberg’s theory of motivation

Section 4 Process Theories of Motivation
Process theories
Expectancy theory
Hackman and Oldham model of job
enrichment
Equity theory

Summary

Tutor-marked Question Paper

Qualification: Certificate of Completion in Motivating The Workforce

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