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ADVERTISING

Byte size learning skills course of 1 comprehensive session

In this course we look in depth at Advertising, one of the main tools of contemporary marketing communications of the promotional mix.

After completing this course, you should be able to:

  • compare and contrast the different views about how advertising might work
  • evaluate the issues in designing and implementing advertising messages
  • understand the different types of media available for delivering advertising messages
  • appreciate the key issues involved in media selection and planning
  • apply the different approaches to evaluating advertising.

You will be required to read the following chapters from the textbook:
Marketing Communications: Contexts, Contents and Strategies, Chris Fill (1999) second edition, Hemel Hempstead: Prentice Hall Europe. This textbook is not included with the course and should be purchased or borrowed.

Chapter 13: Advertising: How it Might Work

Chapter 14: Advertising Messages

Chapter 15: The Media

Chapter 16: Media Planning – Delivering the Message

Chapter 17: Evaluating Advertising

Course Content

Introduction

Objectives

What is Advertising?

Theories and Models

Message Design


Media Planning

Elements of Media Planning

Concepts and Techniques in Media Planning

Evaluating and Controlling Advertising

Summary

Tutor-marked Question Paper

Qualification: Certificate of Completion in Advertising
 

£ Cash Price

£ Deposit

£ Instalments

no. of  payments
50      
The total amount payable over the term's period, is no more than the total cash price of the course. (APR = 0%). Written quotations are available on request.

Or find out about the advantages of Optional Affordable Study Plans

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